e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml)

Makeup applied straight onto bare skin often shifts, settles into texture, or slides off as the day goes on. The e.l.f. Power Grip Primer is a gel-based face primer built as a base layer between skin and the rest of a routine. Its gel formula is designed to hold makeup in place while smoothing the surface it sits on, and the clear, translucent finish means it suits all skin types and skin tones without altering the shade of what goes over it. Hyaluronic acid is included in the formula. To use, pat it evenly across the face with fingertips, letting the warmth help it settle, then wait about 30 seconds before applying makeup. The bottle holds 0.811 fl oz (24 ml), which is a small format, and it is a primer only, so no colour, coverage, or SPF is included.

For best results, apply the primer to clean, moisturised skin so the gel has a smooth, even surface to adhere to. If skin is freshly washed and still slightly warm, the gel tends to spread more evenly. The waiting period before applying makeup matters more with gel primers than with spray or powder formats, because the gel needs time to tack up and create the grip it is named for. Rushing this step can reduce how well foundation or concealer stays in place throughout the day.

Store the bottle upright with the cap on to prevent the gel from drying out at the opening. Because the format is 0.811 fl oz, it fits easily into a travel bag or makeup pouch without taking up much space, though it will not last as long as a full-size product if used daily. When comparing gel primers of this kind, the key things to look at are finish (this one is clear, so it works under any foundation shade), texture weight (this is lightweight rather than thick or silicone-heavy), and whether the formula contains any tint or skin-care actives beyond what is listed. This primer suits those who want a straightforward base layer without added colour or coverage built in.